A side profile of a woman with a cape jacket and a hand purse

Among the COVID-19 craziness, we want to support small companies however we can. Darling’s most valuable asset for small businesses is our platform. Today, we are launching our Guide for Small Businesses to Support During COVID-19.

We know that revenue and support for team members are top of mind for small businesses right now. Our hope is that it would only take a few purchases to get these small businesses back on their feet. We will be adding new businesses each day! Please tag a small or local business in the comments that we should highlight.



An Ojai, California-based eco-luxe accessories brand, NINAKURU designs and produces collections of bespoke and ready-to-wear handmade Panama hats, hand-shaped felt hats, straw handbags, and accessories. Jennifer Moray, the founder and designer, curates her collections for select high-end boutiques and a mindful, conscious clientele who appreciate skilled craftsmanship and the luxury it represents. NINAKURU’s aim is not only to provide beautiful, handmade accessories, but to preserve the livelihood of artisans, paying them living wages, who rely on their trade to support themselves and their communities. 

NINAKURU accessories are adorned with custom and unique finishes and designs, and made from materials such as sustainable palm straw, cruelty-free wool, and other ethically sourced and renewable materials such as jute, hemp and organic cotton. 

Shop NINAKURU: https://ninakuru.com/shop/

Instagram: @ninakuru

Vi Bella

Three jewelry chains laid out on a table

A socially conscious jewelry and accessory company, Vi Bella provides ethical employment for artisans in Haiti and Mexico. Our skilled artisans handcraft jewelry and accessories in safe, supportive working environments using sustainable, high quality materials. All of our proceeds go back to providing dignified employment in areas that need it the most. Vi Bella means “beautiful life,” and we believe everyone deserves a life filled with beauty, hope, dignity and purpose. When you shop with Vi Bella, know that you are investing in style with purpose.

Shop Vi Bella: https://www.vibella.com/discount/DARLING

Instagram: @vibellajewelry

Coupon Code: 20% off discount code: DARLING



A set of skincare items on a table

Maelove creates luxury serums and creams for under $30 with free shipping, free returns and a 100-day money-back guarantee. Maelove partners with the same prestigious cosmetic labs that other luxury skincare brands work with. Yet, what sets them apart is their direct-to-consumer, minimalist approach to business. By keeping costs low, they pass the savings directly to you in the form of fair pricing without markups.

Maelove is sold exclusively on their website. They have more than 6,000 5-star customer reviews. Maelove is cruelty-free, vegan, gluten-free and formulated without parabens, phthalates, synthetic dyes and fragrances.

Shop Maelove: https://maelove.com

Instagram: @maeloveskincare

Skin Care by Alana

A smiling woman outside with her hands on her hipsAt Skin Care by Alana we carry a lot of product lines. For our facials, we customize what products are used on your skin, to match your skin type and goals. Since we have so many product lines, it is easy to find the right product for your skin. From our experience, the best tools you can use to keep your body and skin healthy are the tools that God made for us. Certainly there is a balance. Alana is up to date and practices all of the latest and greatest technologies such as microdermabrasion and chemical peels. At Skin Care by Alana, you can be assured that you will not receive false promises and skincare gizmos, but realistic and innovative help!

Shop Skin Care by Alana: https://www.skincarebyalana.com/alana-mitchell-skincare.html

Instagram: @skincarebyalana

Coupon Code: 15% Off Darling Magazine (DM15)

Haley Solar

A care package of at-home skincare and beauty products

Locally sourced and sustainably made gifts and accessory store, featuring in-house made apparel collection from Haley Solar. We offer hand-made face masks from spring collection fabrics and curated care packages that are delivered anywhere in the U.S. at any budget!

Shop Haley Solar: https://haleysolar.com/shop-all

Instagram: @haleysolar

Coupon Code: Check back for more details!

Maven Made

Skincare products by the sink

Maven Made is a line of handcrafted plant-based skincare and wellness products. Within each signature blue bottle, we use organic, cruelty-free, non-toxic and 100% botanical ingredients. Our belief in energy transference combines with our production practices. So we don’t make products when we’re in a funky or frustrated mood. We believe in wellness for the well-being of everybody. Our platform encourages and challenges dialogue on everything wellness and to be a safe, representative, accessible and judgment-free space for all.

Shop Maven Made:www.MavenMadeRVA.com/shop

Instagram: @mavenmade

Coupon Code: Free shipping over $50 (discount is automatically applied during checkout)


Skin products laid out on a tableWe’re the Creators and Curators of Clean Beauty. Together with our clients and makers, we’re taking a stand against toxins in personal care, refusing to settle for anything but the safest, most effective products. We make sure every Follain product is unfailingly safe, effective and luxurious to experience and we don’t compromise when it comes to toxins in products.

The result? A portfolio of offerings centered on hard-working, wholesome ingredients in their purest forms. All in all, we’re shifting the mindset, and with in-house experts and lively events, building a community of activists who want a better kind of beauty.

Shop Follian: https://follain.com/

Instagram: @follain

Coupon Code: 10% off your first Follain order with code WELCOME10



A woman doing a squat in her home as she works out with a video recordingFyt is the nation’s largest in-home personal training service and the most effective way to achieve your health and fitness goals. Take our quiz and get matched to one of our fully vetted and certified trainers who will develop a personalized program tailored to your goals and fitness level and provide you hands-on guidance, motivation and support every step of the way. In light of COVID-19, Fyt is pleased to introduce virtual training to keep you healthy and safe—the same great fitness experience via FaceTime, Hangouts, Zoom, Skype or Messenger.

Shop Fyt: https://findyourtrainer.com

Instagram: @fytpersonaltraining 

Coupon Code: DARLING to save $50 off your first purchase


Steep’t Cocktail Co.

Steep’t allows you to make restaurant-quality cocktails at home in two minutes or less. In tea bag format, Steep’t combines pieces of dehydrated fruit, real fruit in powdered format, sugars and spices. Consumers simply add the tea bag to cold water, let contents infuse/dissolve, add alcohol and voilà, the perfect cocktail!

Consumers don’t make cocktails at home because of three key challenges—they don’t have the right ingredients, lack the know-how and want instant gratification. Steep’t solves all of these issues. It takes two minutes and is too easy. For your next virtual happy hour, we’re all you need.

Shop Steep’t Here: www.steeptcocktails.com

Instagram: @steeptcocktails

Coupon Code: Enter code DARLING to receive 10% off of your order! Limited to one per customer.

A picture of a painting hanging on the wallPink Picasso Kits are made from our original images. Each kit has everything you need to make your own masterpiece. Included is our template printed high quality canvas, a four-brush set and handy little paint pots. Each kit is designed for approximately 12-15 hours of relaxing fun.

Shop Pink Picasso Here: www.pinkpicassokits.com

Instagram: @pinkpicassokits

Coupon Code: No coupon code, but we do offer free shipping on $150 or more.


GOLDEN RULE seeks to support art and good design and to promote kindness and community. GOLDEN RULE has always been more than a shop. At its heart, it is a place to come together, connect, create, share ideas and thoughts and hold space for one another. GOLDEN RULE is delighted and honored to be recognized as one of the best places to shop in the Twin Cities by Vogue and the best place to buy jewelry by City Pages.

Shop GOLDEN RULE GALLERY: https://shopgoldenrule.com/

Instagram: @goldenrulegallery

Coupon Code: Darling readers can use the exclusive code DARLING for 25% for the month of May.

Home & Office 

Harlem Candle Co.

The Harlem Candle Co. is a luxury home fragrance brand inspired by the Harlem Renaissance. We celebrate the legacy and artistic contributions made by icons like Billie Holiday and Langston Hughes through a collection of soy candles named in their honor. What sets us apart is our one-of-a-kind fragrances and their unique ability to relax, transport and awaken the spirit. We work with world-renowned perfumers who are masters at capturing the nostalgic properties that inspired these cultural luminaries during the 1920s and ’30s.

Shop Harlem Candle Co. Here: https://www.harlemcandlecompany.com/

Instagram: @harlemcandlecompany 

Coupon Code: Darling15 for 15% off first order. Also, click here for the discount code.

Harvest Hill Farm

A set of plates on a neutral tableMy name is Krista Kim and I own Harvest Hill Farm. I make functional ceramics for elevated, everyday living. After spending many years working as an EMT in southern California, I started craving a simpler, slower pace of life. In 2014, my husband and I decided to pack up our lives and move to a small town in rural, north Idaho. 

A couple years later, I began taking classes from a Master Potter and was hooked. Now, I work out of my home studio and love making one-of-a-kind pieces that can be cherished for generations to come! 

Shop Harvest Hill Farm Here: harvesthillfarms.etsy.com

Instagram: @harvesthillfarms

Coupon Code: DARLING for 15% off of $75

A closeup of a woman's hand holding a planner with a to-do list next to her hand

Our Keeping it Together Planners and products offer the perfect balance of style and function. Meticulously designed to maintain your focus on gratitude, goal achievement, healthy living and, of course, task management all the while offering the supreme style and quality that have become our hallmarks.

Our products are the perfect accompaniment to help you Do More, Be More and Give More. We invite you to come join our little planner party because life can be so fulfilling when you surround yourself with like–minded friends who will support and inspire you. Darling, it wouldn’t be a party without you.

Shop KITLIFE Here: kitlife.net/shop

Instagram: @kitlifeplanners

Coupon Code: 20% off sitewide (No code required)

Coop Home Goods

A group of smiling adults holding pillows

Coop Home Goods believes that you deserve better products that elevate daily life, not generic products driven by marketing gimmicks. Coop is on a mission to give customers the best sleep experience through quality sleep products.

Shop Coop Home Goods Here: https://coophomegoods.com/

Instagram: @coophomegoods

Coupon Code: DARLING10 for 10% off all non-sale items. No bundles allowed

Branch Basics

A set of cleaning products from Branch BasicsBranch Basics is on a mission to revolutionize the health of homes and help people, #TossTheToxins. Toxic products hijack our health and the health of our families. The complete removal of these products is so often the missing link to many health efforts! Our three founders, Kelly, Allison and Marilee discovered the power of removal through their own inspiring health journeys. That is why they created Branch Basics, human-safe and non-toxic cleaning products that are versatile and truly work. With one Concentrate and Oxygen Boost, you can replace all of the toxic cleaning products in your home. From All-Purpose to Bathroom to Laundry to Foaming Wash, Branch Basics has you covered. 

Shop Branch Basics Here:https://branchbasics.com/shop/

Instagram: @branchbasics 

Coupon Code: DARLING15 for 15% off Starter Kits


A small round table with office items

Appointed is an American-made brand of everyday elevated paper products, designed to inspire productivity and creativity. Female-founded and proudly based in the District of Columbia, Appointed launched in 2015 by way of a Kickstarter campaign. Now in our fifth year, we are proud to be a leading maker of desktop paper products.

We recently launched the District Notepad to support local COVID-19 relief efforts. Net proceeds of this product will be donated directly to Martha’s Table—a local D.C. nonprofit working to deliver more than 6,000 bags of health groceries to neighborhood families in need, every week.

Shop Appointed: www.appntd.com

Instagram: @appointedco

Coupon Code: getappointed15 for 15% off

The Pen + Piper

Join us in extending artful connection via one handwritten card a week for one year, with The Pen + Piper Post—a stationery subscription invitation from photographer/designer Noelle Glaze. The Post includes four cards around a theme from The Pen + Piper stationery collection, stamps, free ship, a stand to display cards before sending and a theme card to remember sentiments shared.

With the addition of natural elements, purposeful details and good words by famous authors and thinkers, we hope this line will be an enduring, artful encouragement and a source of meaningful connection during this time for you and your recipients.

Shop The Pen + Piper: https://thepenandpiper.com

Instagram: @thepenandpiper

Coupon Code: Write DARLING in the comments, and we’ll include a free card in your first order!


Paidion Gifts

A little boy and girl lying down with blankets on top of themThe “ultimate giveback company,” Paidion is a small business with big heart that offers culturally inspired gifts for little ones. Designed by an adoptive mom, the company is on a mission to make more cuddles possible by donating 10 percent of profits toward helping orphaned children find their forever families. With a focus on fair wages, all products are sewn proudly by female artisans in India, and they are made with GOTS-certified fabric and non-toxic dyes.

Shop Paidion Gift: https://www.paidiongifts.com/shop

Instagram: https://www.instagram.com/paidiongifts

Coupon Code: DARLING15 for 15% off the first purchase (expires 5/31/20)

Women’s Wear


A close up up of a woman's outfit in all neutrals

A footwear basics brand offering simply styled, timeless flats for life. Each pair of Hobes is handmade with insanely soft and incredibly lightweight leather or vegan materials. We produce a tightly curated selection of styles in new shades each season. Just like finding the perfect white tee or that great pair of jeans you can’t live without, when it comes to shoes, we believe the basics are just as important.

Our wardrobe staples are classic in style, effortless for every day and wearable across all seasons. We’re a small but mighty female team, originally born in Australia, Hobes is now based between Melbourne and New York.

Shop Hobes Here: hobes.co/pages/women


Coupon Code: 20% off all orders with code darling20 (Code valid through June 30.)

Hackwith Design House 

A close up of a woman's outfit with a hat and loose fitted top
Hackwith Design House began with the goal of making long-lasting and versatile clothing that is as unique as its wearer. In September 2013, we launched with just one limited-edition design. While we still release a limited-edition design every week, we’ve grown to offer additional lines including Core Collection, Swim, Basics and Plus.

Everything is made in-house in our Minnesota studio by our talented team of sewers. To reduce waste, our items are not made until ordered by you. HDH’s simple, clean aesthetic, quality fabrics and impeccable attention to detail have made it a favorite of style-conscious women around the world.

Shop Hackwith Design Here: https://hackwithdesignhouse.com/


Coupon Code: While there is no coupon, we are making protective masks that you can buy for the most at-risk in your life or choose to donate to healthcare workers. All proceeds go to our COVID-19 response.

Tribe Alive

Tribe Alive empowers women around the world to find financial freedom through safe and meaningful employment at fair wages. As a company, we measure success by impact, not profits. Our model is moving the fashion industry toward a more humane approach where the Earth and Maker are valued equally to the customer.

Shop Tribe Alive Here: https://tribealive.com/shop/

Instagram: @tribealive

Coupon Code: WELCOME25 for 25% off your entire purchase


OZMA is grounded on the realization that life expands when we pare back. We stand for being present, laughing often and redefining what is valuable. Our collections of reconsidered essentials are guided by the palette and textures of the natural world, the tactile and raw, the understated and refined. We choose the highest quality sustainable fabrics, ethically and artisanally made in Los Angeles and Peru. OZMA was born out of its founder, Heidi’s intention to write her own rules, to create with conscious awareness at every step and to build a strong and fulfilled sisterhood of women.

Shop OZMA: www.ozmaofcalifornia.com

Instagram: @ozma_of_california

Coupon Code: Use DARLING for 15% off your order through April 30

Industry Standard

A white t-shirt with part of the shirt untucked

Industry Standard is a woman-founded and owned wardrobe fundamentals company. We make small batch denim, super cozy sweatshirts and organic cotton tees responsibly in the U.S. We also offer custom embroidery and monogramming on all our garments if you want your basics to be a little less basic.

Shop Industry Standard: https://shop.industrystandardny.com/

Instagram: @industrystandardny

Coupon Code: DARLING15 for 15% off your first order

The Ochre Stone

A woman with large earrings and hat smiling as she looks down at flowers

The Ochre Stone is a female-founded sustainable jewelry and clothing brand specializing in handmade small batch clay accessories and the renewal of vintage clothing pieces. With intent, The Ochre Stone was founded on the belief that clothing doesn’t have to be short-lived and tossed aside, but it can be thoughtful, timeless and cared for again and again. We wear what makes us feel and look good, but we can also DO good as we consider how to build our wardrobe ethically and sustainably. Each piece from our collection has a story to tell or is a one-of-a-kind treasure unique to you and only you.

Shop The Ochre Stone: www.theochrestone.com

Instagram: @the_ochre_stone

Coupon Code: Use code “freeshipping” at checkout for free U.S. shipping.

The Mustard Seed Marketplace

At The Mustard Seed Marketplace, we believe that your purchases make an incredibly powerful impact! Join us in the fight against human trafficking, keeping families together and helping artisans around the world to not just survive but to THRIVE! We’ve curated a collection of world-changing jewelry, apparel and handbags from more than 40 artisan groups in 15 plus countries.

Enjoy shopping sustainable styles from near and far, as we create a marketplace for artisans around the globe. We have a heart for social justice, and we’re committed to long-term partnerships with our artisan groups, continuing to cast our vote for the kind of world we want to live in!

Shop The Mustard Seed Marketplace: www.themustardseedmarketplace.com

Instagram: @themustardseedmarketplace

Coupon Code: DARLING15 for 15% off site-wide (Ends 6/30)

What businesses are we missing from this list? Leave a comment below.


  1. Keep Your City Smiling – care packages filled with high quality products, sourced from small businesses. Originally known as the SnapBar, we are a photo booth company that realized we had to pivot our business strategy to survive during this time. With so many other small businesses struggling as well, we created Keep Your City Smiling. Boxes are currently sourced from small businesses in Seattle, LA, SF, and PDX. Thank you for supporting small business!

  2. The Pen+Piper – A photography-based stationery line aimed at capturing our artful everyday moments. We also have The Post, a subscription invitation to write one card a week for one year, and in so doing, carve out a place for beauty and connection. It includes a stand to display your art cards before sending, stamps, and a theme card for the sender to remember sentiments shared. Thank you! @thepenandpiper

  3. frontline games! it’s a game store located in clarksville, tn and they ship internationally. they offer card games such as magic: the gathering, yu-gi-oh!, and pokémon. they also have Dungeons and Dragons, a wide variety of board games, and miniature games.

    1. Hi Morgan! This is awesome. People could really use a little joy and games are a great way to bring laughter.

  4. Hi! Becket Hitch just north of Baltimore is a fantastic spot for gifts for yourself and others. Just because we are all stuck inside does not mean that family events like birthdays, anniversaries, graduations and things of that nature are not happening. They are striving to make sure that those special moments are still special through thoughtful gifting.

    They ship and are offering free delivery in the Baltimore area.

    1. Hi Kohli! This is really great. Birthdays and people’s milestones still need to be celebrated!

  5. Hi there, we own a small business selling gorgeous home decor and gift items from all over Africa. We provide sustainable sources of income to over 2,000 artisans and have been doing so for 20+ years! We source directly and establish win win partnerships – and at this time we are pulling together through this crisis. We would love to be featured in your “support small businesses” during this crisis. Thank you very much!

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